Direct-to-Patient | PHIL
Create a Seamless Access Experience with a Proven Direct-to-Patient Solution
PHIL Direct delivers a future-ready, ecommerce-like Direct-to-Patient experience, combining intake, fulfillment, and analytics into one flexible solution that grows with your brand, boosts performance, and expands affordable access to medications with coverage, cash-pay, and hybrid programs.
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Our Proven Approach to DTP Success
Seamless Digital Access
Deliver one seamless experience for prescribing, coverage, payment, and fulfillment that meets patients where they are, without handoffs or friction.Transparent Affordability
Lead with transparent pricing that makes out-of-pocket costs clear, reducing financial uncertainty so patients can start and stay on therapy.Clear Path to Adherence
Design the access experience to drive sustained adherence by combining convenient access with cost clarity and flexible refill management.
Enable Every Path to Your Patient with a Fully Customizable Solution
PHIL Direct delivers a flexible Direct-to-Patient experience that meets patients where they are, with a seamless and affordable path to therapy. Our custom program design supports branded and white-labeled experiences with hybrid, cash-pay and coverage models.
Patient Journey
1. Advertisement Click
Enable an immediate start to the patient journey the moment they click, transforming interest into action instantly while capturing data from first touch through dispense.
2. Branded Direct Intake
Empower patients to take action directly from the brand website, whether initiating a prescription request with their doctor or transferring an existing script into PHIL, creating a connected, seamless path to access.
Transform Full-Funnel Visibility Into Measurable Commercial Impact
PHIL gives manufacturers real-time, end-to-end visibility across the prescription journey, from first engagement through fulfillment and adherence. Brands can see which channels drive patients to initiate care, monitor appointment completion, and link new prescriptions back to their originating source. This unified foundation enables proactive identification of friction points, continuous optimization, and tighter alignment between commercial strategy and outcomes.
What Patients and Providers Want From Pharma's DTP Programs
Key Findings From Patients:
- 32% of patients want a fully online or hybrid medication access experience
- 65% would use DTP programs if they offer the lowest medication cost
- 95% of patients want DTP programs to mirror ecommerce experiences
- 1 in 3 patients won't pursue a medication they're interested in if they can't go through their preferred access experience
Discover the DTP Possibilities with PHIL Direct
Maximize patient access, affordability, and adherence while safeguarding commercial performance with PHIL Direct.